MARKET DATA · 77 STATS · Updated July 2026

Real Estate Lead Generation
Statistics 2026

Compiled by Brian Mann, Dymify

This page holds 77 sourced real estate statistics for 2026. Every number links back to a named source and a year, listed in plain text next to the stat.

The data covers home sales volume, listing inventory, prices, mortgage rates, rentals, housing supply, and builder confidence. Use it to size a market before you spend a dollar on ads.

Full source URLs are in an HTML comment at the bottom of this page for anyone auditing the numbers.

1. Home Sales Volume and Market Momentum

Existing home sales move month to month and region to region. These numbers track the pace of closed transactions through 2026, plus the most recent comparable year.

  1. Existing home sales fell 2.4% from the previous month to a seasonally adjusted annual rate of 4.09 million units in June 2026. (Source: National Association of Realtors, 2026)
  2. Sales fell in the South (-3.6% to 1.89 million), the Midwest (-3.0% to 0.98 million), and the West (-1.3% to 0.74 million), while the Northeast rose 2.1% to 0.48 million. (Source: National Association of Realtors, 2026)
  3. Inventory fell 0.6% to 1.56 million units, equal to 4.6 months of supply at the current sales pace. (Source: National Association of Realtors, 2026)
  4. Existing home sales ran at a seasonally adjusted annual rate of 1,177,000 as of July 2026. (Source: National Association of Realtors, 2026)
  5. Existing home sales reached a seasonally adjusted annual rate of 3.96 million in October 2024. (Source: National Association of Realtors, 2024)
  6. Existing home sales rose 3.4% month over month in October 2024. (Source: National Association of Realtors, 2024)
  7. Existing home sales rose 2.9% year over year in October 2024, the first annual increase since July 2021. (Source: National Association of Realtors, 2024)
  8. Sales advanced 2.9% from one year earlier, the first year-over-year gain since a small 1.8% increase in July 2021. (Source: National Association of Realtors, 2024)
  9. Inventory of unsold existing homes rose 0.7% from the prior month to 1.37 million units at the end of October 2024. (Source: National Association of Realtors, 2024)
  10. Inventory represented 4.2 months of supply at the October 2024 monthly sales pace. (Source: National Association of Realtors, 2024)

2. Active Listings and Inventory Growth

Inventory is climbing across most markets. More active listings change how fast a buyer lead converts. New listings change how long a seller lead sits before a showing.

  1. Median list price stood at $449K, up 17% year over year. (Source: Realtor.com, 2026)
  2. Days on market averaged 34, up 4% year over year. (Source: Realtor.com, 2026)
  3. Active listings reached 747,526, up 32% year over year. (Source: Realtor.com, 2026)
  4. Active listings hit 1,102,615 in June 2026, up 1.9% year over year. (Source: Realtor.com, 2026)
  5. New listings totaled 463,480 in June 2026, up 2.4% year over year. (Source: Realtor.com, 2026)
  6. Median days on market held at 53 in June 2026, flat year over year. (Source: Realtor.com, 2026)
  7. Homes actively for sale rose 36.6% compared with the prior year. (Source: Realtor.com, 2024)
  8. Total unsold homes, including those under contract, rose 22.6% compared with the prior year. (Source: Realtor.com, 2024)
  9. Newly listed homes rose 3.6% compared with the prior year as sellers grew more active. (Source: Realtor.com, 2024)

More listings on the market change how a broker prioritizes buyer leads versus seller leads. See how to qualify buyer leads for readiness when supply is loosening.

3. Home Prices and Price Trends

Price direction depends on which index you read and which month you compare. These figures also cover what sellers lose when a deal skips the open market.

  1. U.S. median listing price stood at $430,000 in June 2026, down 2.5% year over year. (Source: Realtor.com, 2026)
  2. Average price of existing home sales rose 1.8% from the previous year to $440,600. (Source: National Association of Realtors, 2026)
  3. Median existing home sales price rose 4.0% from October 2023 to $407,200. (Source: National Association of Realtors, 2024)
  4. Home sellers lost a combined $1.49 billion to same-agent dual agency between 2023 and 2025. (Source: Zillow, 2026)
  5. Home sellers lost $1.36 billion to off-MLS listings between 2023 and 2025. (Source: Zillow, 2026)
  6. The findings came from an analysis of more than 15 million transactions. (Source: Zillow, 2026)
  7. Off-MLS sellers netted 1.3% less than comparable sellers who listed publicly. (Source: Zillow, 2026)

4. Mortgage Rates

Rate movement affects buyer urgency more than almost any other number on this page. These are the latest weekly readings against the prior week and the prior year.

  1. The 30-year fixed-rate mortgage averaged 6.58% as of July 23, 2026. (Source: Freddie Mac Primary Mortgage Market Survey, 2026)
  2. The 15-year fixed-rate mortgage averaged 5.96% as of July 23, 2026. (Source: Freddie Mac Primary Mortgage Market Survey, 2026)
  3. The 30-year fixed-rate mortgage averaged 6.55% the previous week. (Source: Freddie Mac Primary Mortgage Market Survey, 2026)
  4. The 30-year fixed-rate mortgage averaged 6.74% one year earlier. (Source: Freddie Mac Primary Mortgage Market Survey, 2026)
  5. The 15-year fixed-rate mortgage averaged 5.93% the previous week. (Source: Freddie Mac Primary Mortgage Market Survey, 2026)
  6. The 15-year fixed-rate mortgage averaged 5.87% one year earlier. (Source: Freddie Mac Primary Mortgage Market Survey, 2026)

5. Rental Market and Vacancy Rates

Rental data matters for agents working investor clients and for gauging how much pressure renters feel to buy. These numbers span rent levels, vacancy rates, and rent-to-income burden.

  1. U.S. median rent was $1,692 in June 2026, down 1.4% year over year. (Source: Realtor.com, 2026)
  2. Households typically pay rent equal to 30 percent of their income after deductions. (Source: HUD, 2025)
  3. National rental housing vacancy rate stood at 7.3% in Q2 2026. (Source: U.S. Census Bureau, 2026)
  4. National homeowner housing vacancy rate stood at 1.2% in Q2 2026. (Source: U.S. Census Bureau, 2026)
  5. Rental vacancy rate was 7.0% in Q2 2025, not statistically different from the 2026 reading. (Source: U.S. Census Bureau, 2025)
  6. Homeowner vacancy rate was 1.1% in Q2 2025. (Source: U.S. Census Bureau, 2025)
  7. Rental vacancy rate was 7.1% in Q1 2025. (Source: Census Bureau, 2025)
  8. Rental vacancy rate was 6.6% in Q1 2024. (Source: Census Bureau, 2024)
  9. Rents rose across all 20 benchmark metro areas between 2015 and 2025, with the steepest gains from 2020 to 2023. (Source: Zillow Observed Rent Index, 2025)

6. Housing Supply Shortage

Every major estimator agrees the U.S. is short on housing units. They disagree on the exact size of the gap. Here is the full range.

  1. An estimated 1 million U.S. households were not formed due to the housing shortage, as affordability strain kept Gen Z and millennials living with parents longer. (Source: Freddie Mac, 2024)
  2. U.S. housing stock stood at 147 million units against an estimated need of 150.7 million, a shortage of 3.7 million units. (Source: Freddie Mac, 2024)
  3. The market needs 2.7 million additional vacant housing units to be considered balanced. (Source: Freddie Mac, 2024)
  4. Fannie Mae put the housing shortage as high as 4.4 million units, the highest estimate among major sources. (Source: Fannie Mae, 2024)
  5. Zonda estimated the housing shortage at 1.0 million units, the lowest estimate among major sources. (Source: Zonda, 2024)
  6. The housing shortage stood at 3.7 million units as of Q3 2024. (Source: Freddie Mac, 2024)

7. Homeownership and Housing Survey Methodology

Homeownership rates and the surveys behind them shape how agents read a market. This section covers the rate itself and how the underlying data gets collected.

  1. REALTORS are required to complete Fair Housing training every three years, alongside Code of Ethics training. (Source: National Association of REALTORS, 2025)
  2. The American Housing Survey is conducted every two years. (Source: HUD USER, 2025)
  3. The American Community Survey samples about 3.5 million addresses per year on a rolling five-year basis. (Source: U.S. Census Bureau, 2024)
  4. The American Community Survey publishes new five-year estimates every year. (Source: U.S. Census Bureau, 2024)
  5. Homeownership rate stood at 65.1 percent in Q1 2025. (Source: Census Bureau, 2025)
  6. Homeownership rate stood at 65.6 percent in Q1 2024. (Source: Census Bureau, 2024)
  7. All age groups in the South grew faster than any other U.S. region from 2020 to 2025, driven mainly by outlying metro counties. (Source: U.S. Census Bureau, 2026)

Regional growth patterns like this are why a generic ad campaign underperforms. Read how a Pacific Northwest brokerage stopped paying for shared leads tied to local market shifts.

8. Builder Confidence Index (HMI)

The Housing Market Index tracks builder sentiment on a 0 to 100 scale. A reading above 50 means most builders feel confident. July 2026 stayed well under that line.

  1. The NAHB Housing Market Index fell to 34 in July 2026 from 36 in June. (Source: National Association of Home Builders, 2026)
  2. Current sales conditions came in at 37 in July 2026. (Source: National Association of Home Builders, 2026)
  3. Sales expectations for the next six months came in at 43 in July 2026. (Source: National Association of Home Builders, 2026)
  4. Traffic of prospective buyers came in at 23 in July 2026. (Source: National Association of Home Builders, 2026)
  5. Builder confidence fell two points to 34 in July 2026. (Source: NAHB/Wells Fargo, 2026)
  6. Sales expectations for the next six months dropped two points to 43 in July 2026. (Source: NAHB/Wells Fargo, 2026)
  7. Traffic of prospective buyers posted a two-point decline to 23 in July 2026. (Source: NAHB/Wells Fargo, 2026)
  8. Current sales conditions fell one point to 37. (Source: NAHB/Wells Fargo Housing Market Index, 2026)
  9. The NAHB/Wells Fargo Housing Market Index stood at 34 in July 2026, down two points from June. (Source: NAHB/Wells Fargo, 2026)
  10. The present sales component read 37. (Source: NAHB/Wells Fargo, 2026)
  11. The six-month outlook component read 43. (Source: NAHB/Wells Fargo, 2026)
  12. Traffic of prospective buyers read 23. (Source: NAHB/Wells Fargo, 2026)

9. Builder Pricing Behavior and Index Methodology

Falling confidence shows up in builder pricing decisions. This section covers price cuts, incentives, and how the index itself is built.

  1. 37% of builders cut prices in July 2026. (Source: National Association of Home Builders, 2026)
  2. The average price reduction was 6% in July 2026. (Source: National Association of Home Builders, 2026)
  3. 37% of builders cut prices in July 2026, up from 35% in June and 32% in May. (Source: NAHB/Wells Fargo, 2026)
  4. 63% of builders used sales incentives in July 2026, up from 62% in June, marking the 16th straight month above 60%. (Source: NAHB/Wells Fargo, 2026)
  5. The HMI scale runs 0 to 100, and a reading above 50 means most builders feel confident. (Source: NAHB/Wells Fargo Housing Market Index, 2026)
  6. The index weights its components: Present Sales at 0.5920, Expected Sales at 0.1358, and Buyer Traffic at 0.2722. (Source: NAHB/Wells Fargo Housing Market Index, 2026)

10. NAHB and FHFA Organization Data

The organizations behind these indexes cover most of the U.S. new-construction market. Their scope explains why builder sentiment data carries weight.

  1. NAHB is a federation of more than 700 state and local associations with 140,000 members. (Source: National Association of Home Builders, 2025)
  2. About one-third of NAHB members are home builders and remodelers, and the rest work in related fields like mortgage finance and building materials. (Source: National Association of Home Builders, 2025)
  3. NAHB builders account for approximately 80% of new homes built in the U.S. (Source: National Association of Home Builders, 2025)
  4. The FHFA House Price Index incorporates tens of millions of home sales. (Source: FHFA, 2026)
  5. The FHFA House Price Index ranks the top 100 metro areas. (Source: FHFA, 2026)

Builder sentiment and price cuts change what a seller lead expects to hear. See what brokers actually pay across lead sources when conditions shift like this. Compare that to the exclusive-lead math in the true Zillow Premier Agent cost per lead.

Frequently Asked Questions

Existing home sales fell 2.4% from the previous month to a seasonally adjusted annual rate of 4.09 million units in June 2026 (Source: National Association of Realtors, 2026).
The median U.S. listing price was $430,000 in June 2026, down 2.5% year over year (Source: Realtor.com, 2026). A separate Realtor.com reading put median list prices at $449K, up 17% year over year.
The 30-year fixed-rate mortgage averaged 6.58% as of July 23, 2026, up from 6.55% the prior week and down from 6.74% a year earlier (Source: Freddie Mac Primary Mortgage Market Survey, 2026).
Freddie Mac estimates the housing shortage at 3.7 million units as of Q3 2024, with U.S. housing stock at 147 million units against a need of 150.7 million (Source: Freddie Mac, 2024). Fannie Mae put the shortage as high as 4.4 million units, while Zonda estimated it at 1.0 million.
Home sellers lost a combined $1.49 billion to same-agent dual agency and $1.36 billion to off-MLS listings between 2023 and 2025, based on an analysis of more than 15 million transactions (Source: Zillow, 2026). Off-MLS sellers netted 1.3% less than sellers who listed publicly.

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